Christine Boland is first and foremost a trend watcher/trend analyst with a background in psychology and fashion. Personally, she prefers to be called a trend analyst, since an analyst better describes the active role she plays than a trend watcher.
Charting the new fashion trends twice a year, and at least one year in advance, Christine Boland creates an inspiring analysis of the new fashion silhouettes, colours and materials, combined with the latest developments in the field of architecture and design.
Based in the Netherlands and with 20 years experience in fashion and retail. Christine’s skill is detecting at an early stage, any cultural, social and political developments and their effect on the consumer.
From a multitude of information she distills the current trends that are relevant to you, translating them into usable advice for you to touch the right chord with your consumer.
Christine provides companies and social organisations with advice as a consultant. Christine’s clients in fashion and fashion retail have included Bausch & Lomb, Bugaboo, Bijenkorf and Hema. Christine regularly speaks at congresses and events in the Netherlands and Europe. She also organises the annual inspiration platform 'Trends and Mindsets'.
She also holds lectures and presentations, both in the Netherlands, and abroad and is an inspiring speaker. She captivates her audience and appeals to their imagination, presenting and analyzing trends in an alternative, clear and convincing way. This provides an overview for those who need to ‘antcipate’ in design, purchasing and management.
In addition to her role as a trend analyst and consultant, Christine has also been publishing articles in trade journals for 25 years and is a much sought-after jury member. She sat on the jury for the Viva400 and HEMA design competition, among others. Finally, Christine has been a co-author of the TrendRede since day one, which is published by 11 trend watchers each year prior to the Queen’s speech (currently the King’s speech).
In 2012, Christine Boland won the TWOTY Award in the Fashion & Design category. The TWOTY Award is considered the most important jury-awarded prize for trend watchers. Christine has also been nominated three times for a TWOTY.