SOFTWARE: Home & Lifestyle
Software is material that informs a computer or processor and Softwear is material that forms a lifestyle. With the
softening of lines between work and leisure comes a need for new clothing and interiors, not to mention other consumer products and services. Textiles will need to conform to this major lifestyle
change by developing fabrics that are highly comfortable yet eminently tactile, in both natural and high tech materials combinations. Jersey and knits will be of capital importance, for in fabric
terms they describe the well-being we seek. Fine-gauge synthetics and thick woollens, Shetland blankets and smooth lacquer coatings, subtle tweeds and cool metal accents all form part of this
Softwear is more than just a trend. This forecast heralds the confirmation of a major new industry, not only in clothing but also in interiors, design, gardening, hardware, retail, consumer products, communications… The possibilities are far-reaching; indeed, softwear is as important and widespread as activewear and the demand for it is already there now.
Lidewij Edelkoort NYC 2018