About Oltmans van Niekerk
20/20 Vision is a trend forecast book for innovation teams, marketeers and product designers. 20/20 Vision clarifies the shifts in society, and identifies the values, attitudes and behaviors of today that will shape our future. The book points out the main drivers of change on a global level and translates this down to personal consumer mindsets and identifies the opportunities for product development and services. What are the products that people will truly want and need?
The new 20/20 Signals forcastbook offers insight into future consumer trends and their impact on product design.
'Questioning the way we do things will cause a turnaround in both product and system levels. Fundamental changes require courage and persistence....'
Contact: K M Associates for more information