Trend Union was formed in June 1986, under the directorship of Li (Lidewij) Edelkoort, to create trend books. It is an association of designers and stylists in different
sectors of the Fashion and Interiors industry.
At the beginning of each season these professionals meet, bringing personal reflections, views and materials to define the trends and the colours of the future. Trend Union’s trend books show within their presentation and content a creativity and a quality which makes them unique.
Photo by Gianni Basso
Arranged into themes, the Trend Books are illustrated with diverse materials, such as photos, fabric, swatches, yarns, threads, newspaper clippings, ‘fetish’ objects (dolls, teddies, dice......) and gadgets in order to suggest trends. Often accompanied by specialist booklets, which will focus on a particular trend in detail. They offer a synthesis of great freedom of expression and realistic research.
The trend books are purchased by a diverse range of clients in the fields of Accessories, Architecture, Automotive, Cosmetics, Fashion, Interiors, & Textile design.
In today’s competitive world, these books act as a vital aid to companies striving to keep ahead in their particular markets. They inspire and inform, enabling clients to formulate true marketing strategies.
Trend Union have representative agents in Australia, Austria, Belgium, France, Germany, Holland, Italy, Japan, Korea, Netherlands, Scandinavia, Spain, South Africa, Switzerland, Taiwan, United Kingdom, and the USA.
PRESENTATIONS & SEMINARS
Every season an Audio Visual (AV) presentation is held in Paris during the time of the Premiere Vision Textile Fair. Entry is free to clients but tickets must be purchased for non-client entry.
In addition, every season, AV presentations are held in Japan, Scandinavia, the USA and now the UK. Contact: K M Associates for dates and venues
- Private showings of the Trend Union AV presentation
- Consultation with one or other of the Trend Union members
- Conception and realization of specific project dossiers
- Realization & presentation of Trend Forums
- Conferences with Lidewij Edelkoort