A B O U T   K  M  A S S O C I A T E S 

K M Associates are a colour, lifestyle and trend information bureau. We supply trend information to various industries including beauty, fashion, packaging, interiors and textiles.

For over 20 years we have been the UK marketing, PR and sales agents for the most highly regarded trend sources in Europe.

K M Associates supply a carefully selected offering of hard cover and digital trend books. We represent publications which offer beautiful, tactile products and work with forecasters who have an unmatched sensitivity for future and current trends.

For over 10 years, K M Associates have organised biannual trend presentations in the UK for Lidewij Edelkoort. We have also previously held events for several of our other publications including SCOUT, Christine Boland, Oltmans van Niekerk and Luminary Colour.


Below are photos taken from our Lidewij Edelkoort/Trend Union afternoon trend event on December 3rd 2014. The event was held at the Ham Yard Hotel in central London and looked at trends in fashion, sportswear, lifestyle and colour for the Spring Summer 2016 & Autumn Winter 2016/17 seasons.